Running a restaurant can be challenging, especially when you receive negative reviews despite your best efforts to provide excellent service.
Online reviews play a significant role in customers' decisions, with nearly 90% of people choosing a restaurant based on what they read online.
Therefore, addressing negative comments promptly is crucial. Here are five tips specifically tailored for restaurants on how to handle bad reviews:
Statistics show that 53% of customers expect a response to their negative review within a week, and 63% of them expect a response within 24 hours.
Swiftly addressing bad reviews demonstrates your commitment to customer satisfaction. Treat online reviews like face-to-face interactions, expressing gratitude for their feedback and showing respect for their experience.
Professional responses that aim to resolve issues can turn a negative situation into a positive one.
When faced with a particularly negative review or multiple critiques, consider taking the conversation offline. Ask the dissatisfied customer for their contact information so you can personally connect with them.
Private communication allows for a more personalized approach, enables better understanding of their perspective, and prevents further damage to your restaurant's public image.
Listening to customers is key, as 95% of consumers will return to a business if their complaint is resolved quickly and efficiently.
Effective listening means understanding their concerns, even if you disagree. Reviews provide valuable feedback on your restaurant's performance and employee conduct, allowing you to make improvements.
By actively listening, you can respond more sincerely and effectively address their grievances.
Maintaining professionalism is crucial when handling negative reviews. It can be disheartening to receive criticism, but taking it personally won't benefit your business.
Instead, use it as a learning tool to identify areas of improvement. Remember, your responses reflect your restaurant's image for years to come, so keep emotions in check and respond calmly and courteously.
Customers appreciate seeing how businesses respond to reviews. When dealing with negative feedback, offer not just a response but also a resolution.
Outline the steps you plan to take to rectify the issue and ensure it doesn't recur.
Demonstrating your commitment to addressing problems shows potential customers that you care about their experience and can turn a dissatisfied reviewer into a loyal patron.
FYI - Here are 10 statistics that you need to know at all times on the Impact of Bad Reviews on Restaurants:
1. 90% of potential diners read online reviews before choosing a restaurant.
2. 53% of customers expect a response to a negative review within a week.
3. 63% of customers expect a response to a negative review within 24 hours.
4. 95% of consumers will return to a business if their complaint is resolved quickly.
5. A single negative review can cost a restaurant around 30 potential customers.
6. Customers are 21% more likely to leave a review after a negative experience.
7. 86% of people hesitate to dine at a restaurant with negative reviews about cleanliness.
8. Restaurants risk losing 22% of business if they have one negative article on the first page of search results.
9. 40% of diners say that management's response to a negative review influences their perception of the restaurant.
10. Around 94% of diners avoid restaurants with an average rating below 3.5 stars.
Conclusion
Embrace negative reviews as opportunities to learn and improve your restaurant. Respond quickly and professionally, and if necessary, take discussions offline to address concerns personally.
Listen attentively to customers' feedback, and don't forget to share your resolutions to demonstrate your dedication to exceptional customer service.
By handling bad reviews with professionalism, you can enhance your restaurant's reputation and create a loyal customer base.
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