How To Get More Customers For Your Restaurant On Social Media By Utilizing SMART Digital Coupon Offers.

We all know that any type of marketing is most effective when it is directed at the right target audience. 

And it seems today –  more than ever, most businesses are fighting for the consumer’s attention.. So, it begs the question – where is the honey hole in today's marketplace?

Where are your customers all gathered in one place so you can reach them with your offers? 

Social Media! Specifically, Facebook and Instagram. 

Yes, Facebook is still king when it comes to finding and reaching your customers. 

It is the most ideal place where all restaurants and any business for that matter, need to focus on to get more customers. And here’s why…

STATS

• Facebook has 1.44 billion monthly active users. 1.25 billion are mobile users. 

• 75% of Facebook Video Views Occur on Mobile Devices

• The average person in North American Spends 40 Minutes Per Day on Facebook.

SO HOW DO YOU CAPITALIZE ON THE POWER OF FACEBOOK TO GROW YOUR RESTAURANT?

The quickest and most efficient way is to advertise on Facebook targeting your ideal customers. 

With Facebook’s Ad platform, you’re able to pin-point exactly who you want to see your special offers. 

Example:

Let’s say you’re a local family restaurant and you want to drive new customers through the door or have them call and place orders over the phone or even on your website… you could structure an ad campaign that appeals to the following demographics:

Men and women aged 35-45

> With children

> Are married

> Have an income of $50,000- $75,000

> Live within 10 miles of your business. 

Interesting right! 

When you consider the power of this specific targeting capability, you can quickly see how you can achieve great results more cost effectively with your ad budget.

Your advertising dollars go further because you’re reaching the ‘best’ audience most likely to respond to your offer. 

THE BEST WAY TO PRESENT YOUR SPECIAL OFFERS ON SOCIAL MEDIA

The best way to structure and present your special offers is via ‘smart digital coupons.

HERE IS HOW IT WORKS

>STEP 1: 

Take your existing offer and turn it into a digital coupon.

>STEP 2:

 Promote your offer on social media specifically targeting your perfect customer, so your ad reaches exactly the customers that you want for your restaurant.

>STEP 3: 

Deliver your SMART Digital Coupons to interested potential customers electronically via email and text messages.

Over 98% of people check their text messages within 3 minutes, so your special offer is very likely to be seen and acted upon.

Watch This Video For More Detailed Instructions On How To Leverage Digital Smart Coupons:

THE RESULT?

GREATER REACH

You’ll be able to reach more people in your neighborhood at the fraction of the cost of traditional advertising.

SPECIFIC DEMOGRAPHIC TARGETING

You'll be able to reach your perfect customers who are most likely to spend money with you.

GREATER R.O.I.

You will be able to make your ad dollars will work harder for you because you’ll be able to use data to quantify exactly what’s working and making you the most money.

If you'd like help with doing this on your own, or if you’d rather have someone do it for you faster, we can help.

Simply reach out to us today via email: info@restaurantbusinessengine.com, or via phone/text: 604-265-8784. You can also schedule a quick 15 minute call here:

Restaurant Business Engine specializes in helping restaurants to drastically reduce their advertising and marketing costs by leveraging technology and automation, so they can eliminate the need to hire expensive outside marketing agencies or the need to hire or build a costly in-house marketing team. 

Get in touch today and we will be happy to assist.